Rick Berman

Rick Berman is the Director of Sales of RLB Automotive and the National Sales Manager of Equity-4-U. With over 35 years of experience in the automotive industry, Rick brings a wealth of knowledge and passion for helping both consumers and dealers navigate the complexities of car sales and financing. His deep understanding of the automotive world has driven him to create innovative solutions to help customers pay off their loans faster, saving money on interest while building equity. He is deeply committed to offering personalized service that aligns with each client’s unique financial needs.

Throughout his career, Rick has been dedicated to improving the customer experience, aiming to simplify processes and provide solutions that genuinely benefit individuals. His expertise in both retail automotive sales and financial services has made him a trusted figure in the industry. Rick’s vision for Equity-4-U is centered around making loan management easier and more accessible, helping people across the country take control of their finances. He works directly with clients to ensure they have the right tools and guidance to achieve their financial goals.