Rick's Book on Amazon
Rick’s book provides an in-depth, behind-the-scenes look into the automotive sales industry, offering readers an honest and transparent perspective on what really happens when buying a car. With over 35 years of experience, Rick takes readers on a journey through the complexities of the industry, revealing the strategies, practices, and challenges that are typically hidden from consumers. In this book, he breaks down the often intimidating car-buying process, showing readers how to navigate it with confidence and clarity.
Rick’s genuine passion for transparency shines through as he shares both the good and the bad about the automotive world, aiming to demystify the process for anyone looking to buy a car or understand how the industry operates. Whether you're a first-time buyer or a seasoned car shopper, this book equips you with the knowledge to make smarter, more informed decisions.
Book Reviews
Amazon Customer
Rick Berman is a mensch. We have used this book to help train and develop our new sales agents with little to no experience in the car business. This book can give anyone some insight and basic car knowledge. We find it to be very useful for our training. I hope he writes more!
Reviewed in the United States on March 3, 2023
Nick Valueff
Great quick read on the inside of the car business. Spot on.
Reviewed in the United States on July 10, 2022
CRAZY EDDIE
Great read, grasshopper or veteran!
Reviewed in the United States on April 9, 2018
kgoodman
Great great read for anyone in or thinking of getting in the car business!!! I have been in 25 years and wish everyone would pick this up for some truth and laughs.
Reviewed in the United States on September 5, 2018
Linda DiDomenicis
Informative fun and right to the point.
Reviewed in the United States on December 17, 2017
Amazon Customer
Loved the book. It's a great read!
Reviewed in the United States on December 13, 2017
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